EMPLOYMENT HISTORY 

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MARKETING MANAGER | sunday solar GmbH | 2024 – 2025
Budgeting & Reporting: Development and ownership of the marketing budget (€10,000/month), KPI controlling, planning and management of partnerships. Strategy & Brand Management: Development of a brand strategy incl. brand positioning, surveys of founders and customers to derive brand values; objective: brand consolidation, sharper positioning, and establishment of consistent brand management. Multichannel Communication Strategy: Strategy development as well as planning of brand campaigns, project management of cross-departmental marketing initiatives, internal & external stakeholder management, event marketing and sponsorships. Content & Social Media: Development of a social media strategy (organic & paid), content creation: image, video, text, as well as art direction; paid social reporting together with freelancers – derivation of strategies and actions.

Customer Journey, CRM & Target Group Analysis: Design and optimization of customer journeys & email flows (using Klaviyo), planning and execution of target group surveys (56% participation, 79% open rate, 86% completion rate, 100% recommendation rate recorded), analysis and evaluation of results, derivation of actions. SEO Performance Results: SEO niche keyword strategy & implementation. Ranking development (as of October 22, 2025): Keyword “Solarfachbetrieb Berlin”: Google page 1, position 1, Google Places page 1, position 3, Instagram page position 8, Google Images: 5 top images. Keyword “Solarbetrieb Berlin”: Google page 1, position 8. Keyword “Photovoltaik Berlin”: Google Places page 2, position 1.

 

MARKETING MANAGER | Gebrüder Fritz | 2023
Digital Brand Presence & Website Relaunch: Project management of website relaunch in Webflow; concept, UX, SEO copywriting & art direction. Communication & Marketing Strategy: Further development of the communication strategy, B2B newsletter marketing, social media content, marketing consulting & process optimization.

 

COPYWRITER | nuukk | 2022 – 2023
Content & Editorial: Copy support for shop migration to WordPress, creation of product descriptions, landing pages, blog corrections & uploads, conducting and writing interviews, creation of SEO content incl. keyword research.

Marketing Consulting: Extended marketing consulting for strategic topics.

 

MARKETING MANAGER | ReHats Berlin | 2020 – 2022
Social Media & Paid Advertising: Planning, execution & analysis of social media campaigns (Facebook, Instagram), ad concepts incl. copy & creatives, management of external paid social agency, community management & influencer marketing.

Content, Art Direction & Production: Art direction & production of campaign shoots, copywriting for social media, product texts, launch campaigns. Email Marketing & CRM: Planning and execution of newsletter campaigns (B2C & B2B), creation of customer journeys/automations (Klaviyo).Strategic Marketing Optimization: Marketing process optimization, target group surveys and analysis, concept & execution of collection launches (incl. roadmap). Strategic Goals: Focus on content creation organic & paid. Objective: increase engagement; peak pandemic → no marketing budget outside Meta Ads, €4,000/month. Campaigns & Initiatives: 2 collection launches (Eiszeit & Goldrausch),8 giveaways, 12 sales promotions, 6 unpaid influencer collaborations for awareness.

Instagram KPIs (end of 2020): 3,900 followers,link-in-bio CTR ~30% (industry standard at the time: 9–15%), 90% completion rate on link-in-bio, 2% monthly growth rate (average 1.5%), engagement rate 4% (industry standard: 1%), story reach 11% with 90% completion rate. Facebook KPIs: Increase in likes April–Dec 2020: +646 (industry standard ~300/year), reach 2019 → 2020: +15%, engagement rate 3% (industry average 0.3%). Newsletter: 6,690 subscribers, open rate 38% (industry: 15%), CTR 18% (industry: 2%).

Development and execution of a crisis-driven product strategy to commercialize fabric COVID masks made from hat linings, securing company liquidity and preventing insolvency for an additional two years.

 

FOUNDER | Queen Of The Neighborhood GmbH | 2018 – 2020
Company Management & Product Development: Managing director, team scheduling, budgeting; concept & design of an app for women-led sustainable businesses. Marketing & Branding: Social media marketing, branding, partnerships, project Management & communication. Achievements: Berlin Startup Scholarship: €86,000; 4 awards, 2 nominations, nearly 200 registered companies,

1,000 Instagram organically acquired followers in 3 months, engagement rates 4%.

 

FREELANCE CONTENT CREATOR | 2013 – present
Content & Copywriting: SEO blog articles, interviews, editorial work.
Design & Marketing: Various design projects & marketing consulting.
Selected Clients: Federal President Alexander Van der Bellen, VICE, WoodenValley, Brauhaus neulich, MentorMe, KISA Akademie, Settle in Berlin, among others.

 

FREELANCE SET DECORATOR | 2012 – 2017
Set Design & Styling: Set decoration, pre-production, research, prop buying & sponsorships.
Project & Team Management: Scheduling of up to 20 people, project planning & budgeting.

 

EXECUTIVE ASSISTANT | Zuckerfilm | 2011 – 2012
Project Management & Organization: Production management, team coordination, travel & shoot support, daily office operations. Content & Production: Production of social spots, web content creation.

 

ONLINE VIDEO EDITOR | Kleine Zeitung DIGITAL | 2008 – 2011
Editorial & Content Creation: Maintenance & updating of the homepage, production of articles, videos, audio, reports, and interviews.

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EDUCATION 

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AGILE LEADERSHIP & POSITIVE PSYCHOLOGY

IU AKADEMIE

MARCH - AUGUST 2024

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CERTIFIED DIGITAL MARKETING MANAGER 

KISA AKADEMIE BERLIN

FEBRUARY - JUNE 2017  

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DIPLOMA (MAGISTER)

MEDIA- AND COMMUNICATION SCIENCE

UNIVERSITY OF KLAGENFURT

2007 - 2011

 

BACHELOR

JOURNALISM AND COMMUNICATION SCIENCE

UNIVERSITY OF VIENNA

2004 - 2007

 

NUTRITIONAL STUDIES

UNIVERSITY OF VIENNA

2003 - 2004

 

GRADUATE (DIPL. TOURISTIKKAUFFRAU)

KÄRNTNER TOURISMUSSCHULEN 

1998 - 2003