FLYER CAMPAIGN
These flyers are sent along with every
online purchase via www.re-hats.com
Creative Production Photoshoot: Iulia Mitzner
Photographer: Oumou Nasri
Flyer Design & Concept: Iulia Mitzner
Copy Writing: Iulia Mitzner
CATALOGUE
I designed this catalogue for resellers of ReHats Berlin for printed and digital use.
Creative Production Photoshoot: Iulia Mitzner & others
Photographer: Oumou Nasri & others
Design & Concept: Iulia Mitzner
Copy Writing: Iulia Mitzner
SOCIAL MEDIA ADS
A few examples of ads I made for ReHats Berlin.
Copywriting and design by Iulia Mitzner
Some are TOFU and some are MIFU ads.
"INNERE WERTE"
"RÖSTEREI"
"MUTTERTAG"
"OSTERN"
ADS FÜR BEANIE KOLLEKTION "EISZEIT"
HÜTE MIT ECKEN UND KANTEN
ADS "GRATIS VERSAND"
VOUCHERS
I designed a set of analog and a set of digital Vouchers.
PHOTOSHOOTS
A few samples of photos from a shoot I creative produced
for ReHats Berlin. Photographer: Oumou Nasri
iPHONESHOTS
A few samples of shootings I did with my iPhone
Images are unedited. Please click for full image.
STOPMOTION
I shot and edited a series of stop motion videos
on my iPhone in my light box.
HOMEPAGE COPY
I rewrote a lot of product descriptions to make them longer and
more informative. I also wrote the entire collection texts and product descriptions for collections "GOLDRAUSCH" and "EISZEIT"
SOCIAL MEDIA
Some content I created. Photos, graphic design & text
KPI & STRATEGY EXCERPT
Strategic Marketing Optimization: Marketing process optimization, target group surveys and analysis, concept & execution of collection launches (incl. roadmap).
Strategic Goals: Focus on content creation organic & paid. Objective: increase engagement; peak pandemic → no marketing budget outside Meta Ads, €4,000/month. Campaigns & Initiatives: 2 collection launches (Eiszeit & Goldrausch),8 giveaways, 12 sales promotions, 6 unpaid influencer collaborations for awareness.
Instagram KPIs (end of 2020): 3,900 followers,link-in-bio CTR ~30% (industry standard at the time: 9–15%), 90% completion rate on link-in-bio, 2% monthly growth rate (average 1.5%), engagement rate 4% (industry standard: 1%), story reach 11% with 90% completion rate. Facebook KPIs: Increase in likes April–Dec 2020: +646 (industry standard ~300/year), reach 2019 → 2020: +15%, engagement rate 3% (industry average 0.3%). Newsletter: 6,690 subscribers, open rate 38% (industry: 15%), CTR 18% (industry: 2%).
Development and execution of a crisis-driven product strategy to commercialize fabric COVID masks made from hat linings, securing company liquidity and preventing insolvency for an additional two years.